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Southwest Airlines Discovers "Greed" Is Actually A Viable Business Strategy

For over fifty years, Southwest Airlines has marketed itself as the "fun aunt" of the aviation industry—the one who lets you bring two suitcases for free and doesn't care where you sit as long as you’re wearing a seatbelt. But after a relentless campaign by activist investors who find "customer loyalty" to be an annoying obstacle to buying a third yacht, the airline is officially entering its corporate mid-life crisis.